Being a DJ or a music producer can be struggling until your skills reach the next level to get your tracks signed by any record labels, or performing at events, festivals, shows.
Now, there are a lot of DJs & producers out there who want to reach the heights but don’t realize that they should strategies their journey towards the top otherwise they will get nothing but failure! And ultimately will lead them to depression. So let’s have a look at how you can grow as a DJ/Producer.
1. Setup your brand
Establishing a brand is the central element of making yourself successful. This is where you’re made up of a name (Stage name) and the logo will represent you as a DJ. Every good business in any industry has a brand that perfectly describes their company. Therefore, It’s essential for you to come up with the perfect brand to represent yourself and your music. As your logo has been announced and advertised, it won’t take time for your audience to know it. They will then remember you every time they hear your name and see your logo. Remember that this name and logo will be beneficial for advertisements as this name is going to be printed on t-shirts, banners, tv, posters, billboards, etc. when you will gain exposure in the future.
2. Finding your signature sound
As a DJ, it is important to have your own signature to stand out from all the other artists out there. Remember that your music represents you as you are your own endorser. Your personal opinion of music should be able to translate on the tracks you release since every song that you produce has to go together from your brand name to your logo, as this will help you communicate with your audience.
3. Making connections
Remember that as a brand you should create your network! People don’t get to the top that
easy, that’s why when you start playing small shows make sure to meet new people often, and when get the chance, seize the opportunity by getting contacts from the resident DJ, owners, event organizers present in that club Keep in mind that the more connections you make, the better it becomes for you to get your name out in the market. I used to get a lot of connections through meeting new people as I get contacts from my cousin’s friends and those friends would refer me to their friends and therefore making me build connections. Therefore, it is essential to create connections as it will help you get more shows to play, even if it is going to be for free.
4. Using social media efficiently
Nowadays social media is a blessing for anyone if they can use it efficiently as they can easily promote themselves or anything through these social platforms. And as a DJ, it’s kinda so important to use this tool as an advantage & interact with your followers frequently who mostly are the potential audience of yours. Creating a Facebook page, Twitter and Instagram business accounts, Soundcloud, etc. will help you expanding your reach which eventually will affect your growth. Never be too lazy to interact with your fans. Comment back every once in a while, even if just for the simple reason of making them feel special. Aside from you, your fans are the next people who can promote you(Word of Mouth).
5. Attending DJ battles
Attending DJ battles might be one of the best ways to make your brand gain more audience. DJ battles usually occur in many school & college fests dor maybe a djing school might initiate DJ battle. The key is to make sure that your mixing techniques and choice of music give the audience eargasms! The primary objective of these battles isn’t always winning the battle, but to meet other DJs, producers, and promoters and to connect with them so that you can build your network by collaborating, playing shows for them, etc.
6. Joining a DJ/Music Production School
Many people might disagree with this one, but I would suggest to you people to join a DJ/Music Production school to upskill in DJing and music production. There are many ways of learning DJing and music production by yourself, but you are never going to understand where you are going wrong since there isn’t anyone to guide you. Being certified from a DJ school increases your chances of being successful as you will learn to DJ and sound professional with your music. Therefore, going to a DJ school helps a lot. Many well-certified DJ schools in India will help you gain a lot of knowledge, plus refer you to a lot of places where you can showcase your skills.
Well, now you understand that networking is critical, especially when you’re facing tremendous competition from countless other DJs that are also trying to get it to the top like you. So Just by producing music, you are not going to make it anywhere in this industry! Having a phone is a blessing in today’s world as marketing and promotion can be done with this simple device. Being successful isn’t easy because it takes a lot of time to gain your fan base. You never really know when you might shoot up because of your hard work. What do you feel about the present Dance music scene? Feel free to write your opinions on in the comment sections below.
Proofreading & editing: Arka Malik